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Shishis

Two women in pink knits on a cream sofa, the Shishis flower between them

/ Brand identity · Color and typography · Social direction

Shishis is a fresh, versatile fashion brand. The identity balances elegance with expressive energy, creating a signature style that feels contemporary, refined, and unmistakably iconic.

The brand celebrates softness as a form of strength and embraces beauty as something that can be playful, confident, and modern rather than traditional or restrained. Shishis values the joy found in color, texture, personal style, and shared experiences.

Instead of relying on a single meaning, the symbol was designed with a layered visual language that invites interpretation: a flower, four hearts, a kiss, a star. Its shape shifts depending on how you look at it, revealing different sides of the brand.

Beneath the wordmark sits the descriptor London. Its presence grounds the brand in a specific cultural context and ties it to the vibrant, creative, and experiential energy of the city.

A woman in pink sits high on white stairs against a blue sky, the shishis London wordmark in the sky
A woman in a pink trench coat against a white inflatable, the Shishis flower in the sky above her
A woman in silver sequins raises a glass of champagne, the shishis London wordmark above her
A silhouette against a window of red light, the Shishis flower in Noir Berry on the window bar
A woman in a pink fur coat and sequins on a street at night, the shishis London wordmark in the dark
The Shishis palette on pink silk: Blossom Pink, Rosette Rouge, Creme Silk, Plum Veil and Noir Berry
Three women in black and camel in a red velvet theatre, the Shishis flower up in the dark of the ceiling
A woman in a fur coat lit orange beside a white moon on teal, the shishis London wordmark beside it
A Shishis post: the letters of shishis set large among pink engraved vases and a tulip
A Shishis post: the flower and the wordmark on pink silk
A Shishis post: the flower in outline on a blurred portrait, with two colors and the four symbols
A Shishis post: the flower and the shishis London wordmark over a painted lake, seen from a pink velvet booth
A Shishis post: a woman in a pink shirt and shorts beside the brand's star shapes

/ Scope

Client
Shishis
Sector
Fashion
Scope
Brand identity, Color and typography, Social direction
Location
London
Website
shishis.com