Art & lifestyle
Barekind
All art starts on a bare canvas.
- Role
- Identity & art direction
- Sector
- Art direction
- Deliverables
- Brand kit, campaign
- Year
- 2024
Scope
- Brand identity
- Art direction
- Campaign
Overview
A legacy woven in precision.
A monochrome, editorial identity where the canvas itself is the idea: soft-focus black and white imagery, restrained type, and a mark that stays out of the way so the work sits in the foreground.
Identity system
How the brand is built.
Colour
- InkPrimary#151619
- SlateSecondary#313431
- SageAccent#4F6A64
- BareNeutral#F2EAE4
- CharcoalNeutral#1E1F1E
Typography
Big Shoulders TextPrimary typeface
A condensed face that balances organic fluidity with structural precision — a reflection of the studio's approach to textiles, and the perfect complement to a purpose-driven apparel identity.
The work
12 pieces
