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Barekind

The Barekind showroom in lime plaster, the lockup cast in relief on the wall above folded blanks: All art starts on a bare canvas.

/ Brand identity · Art direction · Campaign

Barekind creates high-caliber blanks engineered for brands that demand more: better fabrics, perfected fits, and consistency at scale. With roots in expert textile production, it refines every thread, weight, and finish for durability, comfort, and versatility.

It is the culmination of generations dedicated to textile craftsmanship, beginning decades ago in a family-owned garment manufacturing house, where expertise was passed down like a well-kept tradition. Barekind was born not just as a supplier, but as a foundation for brands that demand more.

The identity is built on precision, depth, and quiet confidence: a continuous loop for the seamless blend of craftsmanship, innovation, and resilience, and a wordmark in Larken, balancing organic fluidity with structural precision.

An onyx Barekind blank on its hanger against a blue sky, its woven label: Better fabrics. Perfected fits.
The Barekind loop debossed tone on tone into an onyx fleece, a Built for brands tab across
Barekind is built for brands that refuse to compromise, beside the woven Barekind label in an onyx tee
A Barekind banner hung in a concrete gallery above stacks of blanks, the band of Durability, Comfort and Versatility across it
The Barekind hang tag on a stone sweatshirt, and a swatch book of jersey in onyx, ash, base and teal: Linked weaves
Two models in Barekind sets by a tall window: Built for brands that refuse to compromise.
The Barekind loop in white on onyx, and a canvas garment bag printed with the lockup
The onyx Barekind box embossed with the chain pattern beside a tee in tissue, and a carton of blanks opened with the spec card
The Barekind lookbook in hand, and a man in a Barekind blank by a tall window, from the campaign
We reject the ordinary: Durability, Comfort, Versatility and Consistency at scale on a light card
A Barekind launch post, and a woman in a black blank against a wall, the loop up the middle
Three Barekind posts: the loop around a figure, All art starts on a bare canvas, and A legacy woven in precision.

/ Scope

Client
Barekind
Sector
Premium blank apparel
Scope
Brand identity, Art direction, Campaign
Website
barekind.com