loudbrands
All work
Womenswear

Émeraude

A modern expression of feminine individuality and versatility.
Émeraude — womenswear brand identity
Role
Identity & system design
Sector
Fashion
Deliverables
Brand kit, pattern system
Scope
  • Brand identity
  • Logo system
  • Colour & typography
Overview

Interweaving the ideals of elegance and craftsmanship.

A refined womenswear identity built on a woven monogram and a restrained emerald-and-maroon palette, holding elegance and craft inside the same mark — a modern expression of feminine individuality and versatility.

Identity system

How the brand is built.

Colour
  • EmeraldPrimary · PANTONE 7484 C#00583F
  • MaroonSecondary#7C0A12
  • Off WhiteNeutral · PANTONE 663 C#F1F1F1
  • CharcoalNeutral · PANTONE 419 C#1E1E1E
Typography
Playfair DisplayPrimary typeface

A high-contrast serif that carries the brand's elegance at display sizes while staying composed in body copy.

The work

12 pieces
emeraude brand guidebook — brand statement
emeraude brand guidebook — the mark revealed
emeraude brand guidebook — logo construction
emeraude brand guidebook — logo variations
emeraude brand guidebook — colour palette
emeraude brand guidebook — ornament pattern
emeraude brand guidebook — Playfair Display specimen
emeraude brand guidebook — applications
emeraude brand guidebook — packaging
Émeraude: interweaving elegance and craftsmanship
Émeraude pattern system with campaign imagery
Émeraude: a modern expression of feminine individuality
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Barekind

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