Fashion & manufacturing
Bound
Timeless // Craftsmanship.
- Role
- Identity & direction
- Sector
- Fashion
- Deliverables
- Brand kit, campaign
- Year
- 2024
Scope
- Brand identity
- Logo system
- Campaign
Overview
Designed for the fast-paced urbanite.
The loop symbolises the seamless blend of craftsmanship, innovation and resilience. Linked weaves embody the craft behind the fabrics — meticulously made, precise, built to last — while the interconnected loops read as an endless cycle of creation, transformation and reinvention.
Identity system
How the brand is built.
Motifs & meaning
- The loop
- Symbolising the seamless blend of craftsmanship, innovation and resilience, its interwoven form holds the brand together.
- Linked weaves
- Embodying the craftsmanship behind the fabrics — meticulously crafted, precise, and built to last.
- Interconnected loops
- An endless cycle of creation, transformation and reinvention.
- The ornament
- A timeless motif reflecting deep pride in the heritage and rich history of the manufacturing behind the label.
The work
14 pieces
