Bound

/ Brand identity · Logo system · Campaign

Bound forges fashion and aspiration, threading the fabric of ambition into the very seams of attire: a sartorial homage to the go-getters, the milestone makers and the ceiling shatterers.

In the pulsing rhythm of the city life, Bound was born, a brand forged by founders who live at the intersection of professional ambition and athletic vigor. The name signifies commitment to one’s goals and the relentless pursuit of success, being ‘bound for excellence’.

The logo features two circular shapes intertwined with a star at their intersection. The circles represent continuity and the interconnected nature of personal and professional pursuits; the star where they meet stands for excellence, the ultimate goal of every Bound wearer.

Three models on a downtown Cairo pavement, with the Bound for excellence badge

A model from the Bound shoot beside the Bound story in the guidebook's words

The Bound group shoot on a downtown street, with the line band across it

Bound for excellence, repeated with the rings between, as the guidebook sets it

The embroidered backs of a black and a white Bound tee from the shoot, with the badge

Two models walking downtown: Dress with confidence, pursue with passion.

The rings large on Charcoal Blue beside a model in the premium tee

Four models crossing a downtown boulevard at golden hour: On track, always.

The everyday tee and the fitted tee from the shoot, with the band and the badge

The concept and the values, versatility to reliability, on the linked-rings pattern

A model in a white tee downtown, beside Bound for excellence set large

A model in the satin top, and two friends laughing on downtown steps

The Bound hang tag on an off-white tee, and a fitted pink tee up close

/ Scope

Client: Bound
Sector: Fashion
Scope: Brand identity, Logo system, Campaign
Established: 2024
Website: boundwear.co