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Start a Loud Brand

BO18

A model in an olive BO18 tee walks through a sunlit sandstone colonnade carrying the black BO18 mailer: Fortunate, everyday.

/ Brand identity · Packaging · Campaign

Bunch of Eighteen is born from the collective vision of 18 brothers and sisters who share a deep bond and a passion for fashion. United by their familial ties and a desire to create something meaningful together, they set out to redefine modern luxury.

Inspired by their diverse backgrounds and individual perspectives, the brand celebrates the vibrancy of youth, infusing each piece with contemporary elegance and a sense of adventure: a versatile, effortlessly chic wardrobe for the modern individual.

The logo carries a radiant star, reminiscent of the North Star: a symbol of guidance, fortune, and unity. The pattern repeats eighteen stars, one for each of the founding siblings.

A hand holds the black BO18 mailer with its four-point stars up against a dusk sky, beside the founding story
A man in a plain grey tee in a greenhouse, the tab Premium essentials laid across
The Bunch story in the guide's words beside the starred BO18 mailer held in a hand
The BO18 boutique in olive plaster and terracotta, a rail of essentials and an olive tree in the late sun, with the band of the brand keywords across it
The woven BO18 label in an olive tee, and the rosy hang tag with the radiant star on a sandstone knit
A model in white linen holds up an olive tee in the BO18 boutique: A versatile and effortlessly chic wardrobe for the modern individual.
The radiant star in white on obsidian, and the round Bunch of Eighteen sign lit at the store door
Hands fold an olive BO18 tee into the starred mailer, and BO18 boxes in the boot of a car, the keyword band across both
The BO18 thank-you card laid over a mailer, and two friends by an old plane from the BO18 campaign
Strength and beauty emerge from unity and diversity: Unity, Resilience, Collaboration and Authenticity on a coconut card
A portrait in a plant studio with the Bunch of Eighteen logo, and Fortunate, everyday. set large
An olive BO18 tee on a sandstone knit with its hang tag, and a woman in a white knit at a marble quarry
Three BO18 posts: the radiant star on olive, two friends in a lounge, and the Bunch story on rosy brown

/ Scope

Client
BO18, Bunch of Eighteen
Sector
Modern luxury fashion
Scope
Brand identity, Packaging, Campaign
Website
bunch18.com