loudbrands
All work
Modern luxury fashion

BO18

Fortunate, everyday.
BO18 — Bunch of Eighteen fashion brand identity
Role
Identity & packaging
Sector
Fashion
Deliverables
Brand kit, packaging, campaign
Scope
  • Brand identity
  • Packaging
  • Campaign
Overview

A bunch of eighteen, redefining modern luxury.

United by their familial ties and a desire to create something meaningful together, a bunch of eighteen set out to redefine modern luxury. Inspired by their diverse backgrounds and individual perspectives, Bunch of Eighteen celebrates the vibrancy of youth, infusing each piece with contemporary elegance and a sense of adventure — a versatile, effortlessly chic wardrobe for the modern individual.

Identity system

How the brand is built.

Colour
  • SagePrimary#9B9F90
  • ClaySecondary#E0AB94
  • SandSecondary#FCE6CF
  • BoneNeutral#ECE6DA
  • Near BlackNeutral#181310
Typography
Bebas Neue ProDisplay typeface

The work

14 pieces
bo18 brand guidebook — brand statement
bo18 brand guidebook — the mark revealed
bo18 brand guidebook — logo construction
bo18 brand guidebook — logo variations
bo18 brand guidebook — colour palette
bo18 brand guidebook — motif system
bo18 brand guidebook — Bebas Neue specimen
bo18 brand guidebook — applications
bo18 brand guidebook — packaging
BO18 lifestyle campaign with the Bunch of Eighteen seal
BO18 identity board with the Bunch Story
BO18 packaging in transit
BO18 brand application
BO18 brand application

Have a brand that needs the right amount of loud?