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The Shared Bag

Upcycled patchwork jeans held up to the sky: Fashion as a shared experience.

/ Brand identity · Symbolism system · Campaign · Social

The Shared Bag is a movement driven by a mission to empower communities to share, repurpose, and experience fashion in a more sustainable and meaningful way. It exists to build a thriving circular fashion ecosystem, providing space, resources and hands-on experiences that transform waste into opportunity.

It was founded in 2019 by two university classmates with an extensive background in fashion manufacturing and a rooted belief in the circular economy, and grew into a platform that empowers people to rethink consumption through rentals, workshops and collaborations.

The logo is crafted from four heart shapes merging into a flower-like emblem: the hearts for community and connection, the flower for transformation and growth, the inner blocks for possibilities and repurposing.

An upcycling workshop under a clover mural, with the pink Redefining consumption norms element across it
Two workshop members with a zine beside the concept in the guidebook's words
The Shared Bag community space with its clover mural, the phrase band across it
Repurpose, redefining consumption norms, fashion as a shared experience, between clovers on forest green
Hands cutting fabric beside a patch stitched onto denim, with the pink Repurpose sunflare
A clothing swap: share, repurpose and experience fashion sustainably
The clover large on Sunbeam Yellow beside a knit going into the clover tote
An evening repair and upcycling market: Shaping a movement.
The workshop space and yellow sashiko mending, with the band and a Repurpose sunflare
A tagged rail, and Redefining consumption norms posters on a city wall
The graphic elements and their meanings: crescent, flow, clover, starburst, peaks, sunflare, layers
A member in a patchwork jacket with the logo, beside Fashion as a shared experience set large
A clover patch pressed onto denim, and two friends swapping jackets
The Shaping a movement poster on a wall, and the clover tote on the street

/ Scope

Client
The Shared Bag
Sector
Circular fashion
Scope
Brand identity, Symbolism system, Campaign, Social
Founded
2019
Website
thesharedbag.com