loudbrands
All work
Refurbished electronics

Relectro

Making refurbished electronics accessible, guaranteed, and financed.
Relectro — refurbished electronics brand identity
Role
Identity & packaging
Sector
Tech
Deliverables
Brand kit, packaging, social
Scope
  • Brand identity
  • Packaging
  • Social direction
Overview

The device you want, for a price you'll love.

Refurbished technology carries a trust problem. The identity answers it with proof rather than persuasion: an inspection standard made visible on pack, a confident green-on-black system, and packaging that reads new-in-box instead of second-hand.

The work

10 pieces
relectro brand guidebook — brand story
relectro brand guidebook — the mark
relectro brand guidebook — colour system
relectro brand guidebook — packaging
relectro brand guidebook — applications
relectro brand guidebook — retail
Relectro packaging system
Relectro campaign: the device you want
Relectro brand mark on deep teal
Relectro: making refurbished electronics accessible

Have a brand that needs the right amount of loud?