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Relectro

The black Relectro box, Same phone, smarter choice., standing on a black stone plinth before two glowing glass bands that make the mark: Sell. Buy. Finance.

/ Brand identity · Packaging · Social direction

Relectro is an end-to-end online marketplace for buying and selling refurbished smartphones in Egypt. It is making refurbished electronics accessible, guaranteed and financed, so people can sell, buy and finance pre-owned premium devices quickly and conveniently.

Every device passes 80 inspection and diagnostic points and is refurbished in Relectro’s own workshop, then sold with a warranty and a return policy. Affordable payment plans come through its financing partners.

Its mission is to refresh the way we all consume electronics, with an eye on the circular economy: one refurbished smartphone takes 91.3% less raw material than a new one.

Refurbished technology carries a trust problem. The identity answers it with proof rather than persuasion: an inspection standard made visible on pack, a confident green-on-black system, and packaging that reads new-in-box instead of second-hand.

The Relectro ribbon mark as a repeat in green on black, beside Same phone, smarter choice. and the Arabic lockup
Sell and buy refurbished devices from anywhere, beside the Arabic Relectro post of an iPhone 15 Pro
A Relectro pop-up in a travertine mall atrium, its lightbox printed with the ribbon mark and Same phone, smarter choice., iPhones on black plinths, the band of Accessible, Guaranteed and Financed across it
The Relectro catalogue card front and back, Driving Egypt’s Circular Economy one device at a time and its impact figures, with the 80 inspection and diagnostic points badge
The Relectro box opened on dark stone with its phone, catalogue card, warranty card and accessories box: The device you want. For a price you’ll love.
The Relectro lockup large on mint, and the ribbon mark cropped huge on black
The Relectro packaging system: the box cover, back, inner box, accessories box, catalogue card and warranty card
Ten Relectro posts in Arabic, in two rows on navy
Buy now, pay later: low interest installments from Relectro’s financing partners, Sahl, Souhoola, Aman, Contact, NBE, valU, Banque Misr and CIB
The device you want. For a price you’ll love. Convenient, affordable and certified, on the brand gradient
A man holding his phone, lit in green on black, beside Devices don’t have to be new to feel like new.
What one refurbished smartphone saves: 91.3% less raw materials, 89% less e-waste, 86.4% less water, 91.6% less carbon emissions, beside an iPhone 15 Pro
Three Relectro posts

/ Scope

Client
Relectro
Sector
Refurbished electronics
Scope
Brand identity, Packaging, Social direction
Market
Egypt