Construction marketplace
Rawmart
Organised, reliable, and built for high-volume procurement.
- Role
- Identity & system design
- Sector
- Tech
- Deliverables
- Brand kit, applications, campaign
Scope
- Brand strategy
- Logo system
- Applications
- Campaign
Overview
Modularity, drawn from the material itself.
Rawmart is a business-to-business construction raw materials and hardware marketplace, built to disrupt a traditional market with a lower price point and a wide range of products accessible in a single place. The strategy was a brand that feels organised, reliable and built for high-volume procurement; the identity is built around modularity, inspired by blocks, bricks, grids and construction materials.
The one bold move
Building raw. One brick after another.
The mark is an isometric module that stacks, tiles and extends — the same logic as the products it sells. It scales from a single unit to a whole system without redrawing.
Identity system
How the brand is built.
Built from the material
The identity is built around modularity. Inspired by blocks, bricks, grids and construction materials, the mark is an isometric unit that stacks and repeats — so the system grows the way a build does, one component at a time.
Motifs & meaning
- The module
- A single isometric unit that tiles into pattern, texture and structure across the brand.
- The grid
- Order and reliability, drawn from the discipline of high-volume procurement.
The work
7 pieces
