loudbrands
All work
Fleet fuel management

FuelX

The digital fleet fuel management platform.
FuelX — digital fleet fuel management brand identity
Role
Identity & product marketing
Sector
Tech
Deliverables
Brand kit, product, campaign
Scope
  • Brand identity
  • Product marketing
  • Campaign
Overview

Move forward: cashless fuel, real-time control.

A fleet platform identity built for the forecourt at night — deep red on black, hard light — carrying cashless fuelling, real-time data and smarter decisions across product surface and campaign.

The work

10 pieces
fuelx brand guidebook — identity concept
fuelx brand guidebook — the mark
fuelx brand guidebook — colour and type
fuelx brand guidebook — app interface
fuelx brand guidebook — brand applications
fuelx brand guidebook — campaign
fuelx brand guidebook — deck system
FuelX product system: digital fleets, cashless fuel, data control
FuelX fuel card application
FuelX out-of-home campaign

Have a brand that needs the right amount of loud?