Fuelx

A fuel station at night, its canopy edged with a single glowing red-orange line: Fuel up, cashless.

/ Brand identity · Product marketing · Campaign

Fuelx is a digital fleet fuel management platform. Fleets fuel up cashless, track consumption in real time and make smarter decisions, across trucks, buses, vans and cars.

The mark is an F built from the forecourt: two red lines for the vehicle’s full-tank marker, an arrow for the direction of the tank, and the shape of a fuel jerry can, in red for efficiency and speed and dark blue for reliability.

The identity is built for the forecourt at night, deep red on black and hard light, and carried across the product, the fuel card, the vehicle tag and the campaign.

A hand holds the black Fuelx fleet card up under a station canopy's glowing line at night: Control. Track. Optimize.

A fleet operator at the dark Fuelx stand of a trade show, lined in red neon, Fleet fuel management has never been easier. on its navy wall, a Smarter decisions tab across the photograph

Fuelx in the deck's words beside the black Fuelx fleet card standing on a stone step at a station at dusk

A fleet truck under a station canopy at night, its edge one glowing line, the band of Trucks, Buses, Vans and Cars across it

The round Fuelx tag with its QR code on a rear windscreen, and a man holding his phone to the tag on a black SUV under a station canopy, Real-time on the seam

A driver smiles at his phone from his truck's cab under a station canopy's glowing line: Fleet fuel management has never been easier.

The Fuelx mark in white on black, an F from a jerry can, a tank direction mark and two red lines, beside the Fuelx stand

A Fuelx tag pressed onto a windscreen at night, and a gloved hand fuelling a black pickup, the band across both with a Cashless tab

A Fuelx A-frame alone under a station canopy at night, Control. Track. Optimize., and a Fuelx leaflet handed up to a truck driver: Fuel up, cashless.

4-step fueling in under a minute: vehicle identification, vehicle verification, security verification, fueling

A driver lit in red and dark blue with the Fuelx lockup, beside Move forward.

The black Fuelx fleet card and a tag on its backing on a stone ledge at a station at night, and a Fuelx cap and polo, on dark blue

/ Scope

Client: Fuelx
Sector: Fleet fuel management
Scope: Brand identity, Product marketing, Campaign